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Brevo vs Moosend vs Sender: Affordable Email Marketing Platform Comparison for Small Businesses and Startups By Email Extractor Published October 10, 2026 5 min read
Brevo Moosend Sender email marketing small business
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Aspect
Brevo (formerly Sendinblue)
Moosend
Sender
Founded
2012 (Paris, France)
2011 (London, UK; acquired by Sitecore 2021)
2012 (Vilnius, Lithuania)
Primary strength
All-in-one marketing platform (email, SMS, chat, CRM)
Easy-to-use email automation with ecommerce focus
Budget-friendly email and SMS with generous free plan
Best for
Small businesses wanting email + SMS + CRM in one platform
Ecommerce businesses wanting automation without complexity
Very small businesses and startups on a tight budget
Free plan
300 emails/day; unlimited contacts
30-day free trial (no permanent free plan)
15,000 emails/month; up to 2,500 subscribers
Feature Comparison
Email campaigns
Feature
Brevo
Moosend
Sender
Drag-and-drop editor
Yes (modern, full-featured)
Yes (intuitive, clean)
Yes (straightforward)
Pre-built templates
40+ templates
70+ templates
35+ templates
HTML editor
Yes
Yes
Yes
A/B testing
Yes (subject line, content, send time)
Yes (subject line, content)
Yes (subject line, content)
Send time optimisation
Yes (AI-powered)
No
No
Dynamic content
Yes (if/else blocks)
Yes (conditional content)
Yes (conditional blocks)
RSS-to-email
Yes
Yes
No
Email preview (device, client)
Yes
Yes (inbox preview)
Yes (basic)
Marketing automation
Feature
Brevo
Moosend
Sender
Visual workflow builder
Yes (advanced; multi-channel)
Yes (clear, easy-to-use)
Yes (basic but functional)
Pre-built automation templates
Yes (welcome, abandoned cart, anniversary, etc.)
Yes (ecommerce-focused templates)
Yes (basic templates)
Triggers
Email, SMS, website, CRM, API events
Email, website, ecommerce events
Email, website events
Conditions and filters
Yes (advanced segmentation)
Yes (conditional splits)
Yes (basic conditions)
Ecommerce automation
Yes (cart abandonment, purchase follow-up)
Yes (strong; deep ecommerce integration)
Yes (basic ecommerce)
Lead scoring
Yes (built-in)
No
No
Multi-channel automation
Yes (email + SMS + WhatsApp in one workflow)
No (email only)
Yes (email + SMS in workflow)
Contact management
Feature
Brevo
Moosend
Sender
Contact limit (free / starter)
Unlimited contacts (all plans)
Varies by plan
2,500 free; scales with plan
Segmentation
Yes (advanced; behavioural + attribute)
Yes (good; behavioural + attribute)
Yes (basic attribute-based)
Custom fields
Yes (unlimited)
Yes (unlimited)
Yes
Tags
Yes
Yes
Yes
Signup forms
Yes (embedded, popup, landing page)
Yes (embedded, popup, floating)
Yes (embedded, popup)
Landing pages
Yes (drag-and-drop builder)
Yes (drag-and-drop builder)
No (not available)
CRM and sales
Feature
Brevo
Moosend
Sender
Built-in CRM
Yes (contact management, deal pipeline, tasks)
No (basic contact management only)
No (contact management only)
Deal pipeline
Yes (visual pipeline; drag-and-drop)
No
No
Sales automation
Yes (deal stage triggers; task assignment)
No
No
Meeting scheduling
Yes (built-in booking pages)
No
No
Sales reporting
Yes (pipeline, revenue, activity)
No
No
Additional channels
Feature
Brevo
Moosend
Sender
SMS marketing
Yes (built-in; global)
No
Yes (built-in)
WhatsApp marketing
Yes (built-in)
No
No
Live chat
Yes (built-in chat widget)
No
No
Push notifications
Yes (web push)
No
Yes (web push)
Facebook ads
Yes (audience sync)
No
No
Transactional email (API)
Yes (built-in SMTP and API)
Yes (SMTP relay)
Yes (SMTP relay)
Deliverability and compliance
Feature
Brevo
Moosend
Sender
Dedicated IP
Yes (available on Business plan and above)
Yes (available on higher plans)
Yes (available on higher plans)
SPF/DKIM authentication
Yes
Yes
Yes
GDPR compliance tools
Yes (consent management, data export, deletion)
Yes (GDPR features)
Yes (GDPR features)
Blacklist monitoring
No (managed internally)
No (managed internally)
No (managed internally)
Pricing Comparison
Plan tier
Brevo
Moosend
Sender
Free
300 emails/day; unlimited contacts; basic features
30-day free trial only
15,000 emails/month; 2,500 subscribers
Starter / Entry
$9/month (5K emails; no daily limit)
$9/month (500 subscribers; unlimited emails)
$10/month (5K subscribers; 30K emails)
Mid
$18/month (20K emails)
$16/month (1K subscribers)
$15/month (10K subscribers; 60K emails)
Business / Pro
$65/month (20K emails; advanced features; dedicated IP)
$48/month (5K subscribers; advanced features)
$25/month (25K subscribers; 150K emails)
High volume
Custom pricing
Custom pricing
Custom pricing
Cost comparison at scale
Scenario
Brevo
Moosend
Sender
1,000 subscribers, 4 emails/month
$9/month (Starter: 5K emails)
$9/month (500-1K sub plan)
Free (4K emails/month within 15K limit)
5,000 subscribers, 4 emails/month
$18/month (20K emails)
$48/month (5K subscribers)
$15/month (includes 60K emails)
10,000 subscribers, 4 emails/month
$35/month (40K emails)
$88/month (10K subscribers)
$25/month (includes 150K emails)
25,000 subscribers, 4 emails/month
$65/month (Business 100K emails)
Custom pricing
Custom pricing
50,000 subscribers, 4 emails/month
$99/month+
Custom pricing
Custom pricing
Use Case Recommendations
If you need...
Best choice
Why
All-in-one platform (email + SMS + CRM + chat)
Brevo
Only platform with built-in CRM pipeline, SMS, WhatsApp and live chat
Best free plan to start
Sender
15K emails/month and 2,500 subscribers free (Brevo caps at 300/day)
Ecommerce automation
Moosend
Strong ecommerce templates; deep store integration; product recommendations
Lowest cost at 5K-10K subscribers
Sender
Consistently lowest pricing at this scale
Transactional email + marketing in one
Brevo
Best transactional email API alongside marketing tools
Sales pipeline and CRM
Brevo
Only platform with visual deal pipeline and sales automation
Simplest automation builder
Moosend
Clean, intuitive workflow builder; easy learning curve
SMS + email in one platform (non-Brevo)
Sender
Built-in SMS alongside email at lower cost
Landing pages
Brevo or Moosend
Both offer drag-and-drop landing page builders (Sender does not)
Multi-language / international
Brevo
Strongest international presence; multi-language interface; global SMS
Preparing Email Lists for Import
Regardless of which platform you choose, importing a clean, deduplicated list is essential. When consolidating contact data from website signup forms, ecommerce platform exports (Shopify, WooCommerce -- CSV), CRM exports, event registration platforms, social media lead forms and offline collection (business cards, sign-up sheets), upload the files to Email Extractor to extract and deduplicate email addresses across all sources before importing into Brevo, Moosend or Sender. All three platforms charge based on subscriber count or send volume, so importing duplicates directly increases your monthly cost, and importing invalid addresses increases bounce rates and damages sender reputation.
Extract emails
