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Intercom vs Drift vs Crisp: Live Chat, Chatbot and Conversational Marketing Platform Comparison

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Platform Overview

Aspect Intercom Drift (Salesloft) Crisp
Parent company Intercom (independent) Salesloft (acquired Drift 2024) Crisp (independent, France-based)
Primary strength Customer messaging platform (support + marketing + product) Conversational marketing and sales (B2B focused) Affordable multichannel messaging (chat, email, social)
Best for SaaS companies needing unified customer communication across support, marketing and product B2B companies wanting to convert website visitors into sales meetings Small to mid-size businesses wanting affordable live chat with multichannel support
Market position Market leader in customer messaging; used by 25K+ businesses Leader in conversational marketing for B2B sales Growing alternative for cost-conscious teams
Starting price $29/seat/month (Essential) Contact sales (Salesloft platform) Free (Basic); $25/month per workspace (Pro)

Feature Comparison

Live chat and messaging

Feature Intercom Drift Crisp
Website live chat Yes Yes Yes
Mobile app chat (iOS, Android) Yes (SDK) Yes (SDK) Yes (SDK)
In-app messaging Yes (product tours, tooltips, banners) Limited Yes
Team inbox Yes (shared inbox; assignment; notes) Yes (conversation routing) Yes (shared inbox)
Visitor intelligence (who is on site) Yes (company, page, behaviour) Yes (Clearbit enrichment; 6sense integration) Yes (basic visitor info)
Canned responses / saved replies Yes Yes Yes
Conversation routing Yes (rules, round-robin, workload) Yes (ABM routing; sales rep assignment) Yes (basic routing rules)
Multilingual Yes (40+ languages) Yes (limited languages) Yes (multilingual widget; translation)
Video / audio chat No (text-based) Yes (video calling from chat) Yes (video calling from chat)
Screen sharing / co-browsing No Yes Yes (co-browsing; MagicBrowse)

Chatbots and automation

Feature Intercom Drift Crisp
No-code chatbot builder Yes (visual flow builder; Fin AI) Yes (visual playbook builder) Yes (bot scenarios)
AI-powered chatbot Yes (Fin AI: answers from help centre; custom training) Yes (AI chatbot with GPT integration) Yes (AI bot; limited on lower plans)
Lead qualification bot Yes (custom qualification flows) Yes (primary use case; meeting booking) Yes (basic qualification)
Meeting scheduling from chat Yes (calendar integration) Yes (primary feature; Salesloft calendar) Yes (calendar integration)
Automated email follow-up Yes (outbound messaging; series) Yes (email sequences after chat) Yes (basic email automation)
Custom bot triggers Yes (URL, behaviour, user attributes) Yes (page, company size, intent) Yes (URL, events)
ABM (account-based) routing Yes (basic company matching) Yes (primary strength; 6sense, Demandbase integration) No

Help desk and support

Feature Intercom Drift Crisp
Ticketing system Yes (built-in; SLA management) No (sales-focused) Yes (basic ticketing)
Help centre / knowledge base Yes (built-in; searchable; customisable) No Yes (built-in knowledge base)
AI-powered support (answer from docs) Yes (Fin AI; resolves from help centre articles) No Yes (limited)
SLA management Yes (response time; resolution time) No No
Customer satisfaction surveys (CSAT) Yes (built-in) No Yes
Support reporting and analytics Yes (detailed; team performance; resolution time) Basic conversation metrics Yes (basic reporting)

Marketing and lead generation

Feature Intercom Drift Crisp
Email marketing Yes (built-in email campaigns) Yes (email sequences; Salesloft integration) Yes (email campaigns)
Product tours Yes (built-in; no-code) No No
Push notifications Yes (mobile push) No Yes (mobile push)
Banner messages Yes (in-app banners) No No
Custom data and events Yes (custom attributes; events) Yes (via integrations) Yes (custom data; events)
Segmentation Yes (advanced; behavioural + attribute) Yes (company-level; ABM) Yes (basic segmentation)
A/B testing Yes (message A/B testing) Yes (playbook A/B testing) No

Integrations

Feature Intercom Drift Crisp
CRM integrations Salesforce, HubSpot, Pipedrive Salesforce, HubSpot (deepest via Salesloft) Salesforce, HubSpot, Pipedrive, Zoho
Slack integration Yes Yes Yes
Zapier / Make Yes Yes Yes
API Yes (REST API; webhooks) Yes (REST API) Yes (REST API; webhooks)
Shopify / ecommerce Yes (Shopify app) No (B2B focused) Yes (Shopify, WooCommerce, Magento)
Social media channels Yes (WhatsApp, Instagram, Facebook) No Yes (WhatsApp, Instagram, Facebook, Twitter, Telegram, Line)

Pricing Comparison

Plan Intercom Drift Crisp
Free / basic No free plan No free plan (Salesloft pricing) Free (2 seats; live chat; basic inbox)
Entry $29/seat/month (Essential) Contact Salesloft for pricing $25/month per workspace (Pro: 4 seats included)
Mid-tier $85/seat/month (Advanced) Contact Salesloft for pricing $95/month per workspace (Unlimited: 20 seats)
Enterprise $132/seat/month (Expert) Contact Salesloft (custom) Custom pricing
AI add-on $0.99/resolution (Fin AI; pay per resolved conversation) Included in higher tiers Included in Unlimited
Email marketing Included Included (limited) Included

Cost at various team sizes (monthly, mid-tier)

Team size Intercom (Advanced) Drift Crisp (Unlimited)
2 agents $170/month Contact sales $95/month (4 seats included)
5 agents $425/month Contact sales $95/month (up to 20 seats)
10 agents $850/month Contact sales $95/month (up to 20 seats)
20 agents $1,700/month Contact sales $95/month (up to 20 seats)

Use Case Recommendations

If you need... Best choice Why
All-in-one customer messaging (support + marketing + product) Intercom Most comprehensive platform; help desk + messaging + product tours
B2B conversational marketing (visitor to meeting) Drift Purpose-built for B2B sales conversion; ABM routing; Salesloft integration
Affordable live chat for small team Crisp Free plan; $95/month for up to 20 seats (Unlimited plan)
AI-powered customer support Intercom (Fin AI) Most advanced AI support; resolves from help centre; trains on custom data
Multichannel messaging (chat + social + email) Crisp WhatsApp, Instagram, Facebook, Telegram, email, chat in one inbox
Video / screen sharing in chat Drift or Crisp Both offer video calling and screen sharing from chat
Ecommerce support Intercom or Crisp Both have Shopify integrations; Crisp adds WooCommerce, Magento
Lowest cost for growing team Crisp Flat pricing per workspace, not per seat (up to 20 seats for $95/month)
Enterprise sales with ABM Drift 6sense / Demandbase integration; account-based routing; Salesloft pipeline

Email Collection Across Chat Platforms

All three platforms collect visitor email addresses through chat interactions, bot flows and lead capture forms. When consolidating email data from Intercom contact exports (CSV), Drift conversation exports, Crisp contact exports, alongside email data from CRM exports, form submissions, event registrations and other marketing channels, upload the files to Email Extractor to extract and deduplicate email addresses across all sources. Visitors who chat on your website and also fill out a form, attend a webinar or download content appear in multiple systems, so deduplication ensures each person receives one set of follow-up communications and your contact count reflects unique individuals, not duplicates across platforms.

Extract emails

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Verify emails

Check address validity before using your list.

ZeroBounce

Email Verification

Verifies email lists and provides tools for monitoring deliverability.

Useful when list cleaning and sender health belong in one workflow.

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